Terms and Conditions

1. Introduction & Acceptance of Terms

This website is owned and operated by Prime Jewellery (“we”, “us”, “our”). These Terms & Conditions govern your access to and use of our website, products, and services.

By browsing our site, creating an account, or placing an order, you confirm that you have read, understood, and agree to be bound by these Terms, together with any additional policies referenced within them (including our Privacy, Shipping, and Returns Policies). If you do not agree, you must not use this website.

We reserve the right to amend these Terms at any time. Continued use of the website following updates constitutes acceptance of the revised Terms.


2. Eligibility & Lawful Use

You must be at least the legal age of majority in your place of residence to place an order on this website, or have permission from a legal guardian.

You agree not to:

  • Use our site or products for unlawful or unauthorised purposes

  • Breach any applicable local, national, or international laws

  • Introduce viruses, malicious code, or attempt to disrupt site functionality

Any breach may result in immediate suspension or termination of access.


3. Website Content & Intellectual Property

All materials on this website - including text, images, designs, logos, product descriptions, and software - are owned by or licensed to Prime Jewellery and are protected by UK and international intellectual property laws.

You may not copy, reproduce, distribute, or exploit any content without our prior written consent.


4. Product Information & Accuracy

We aim to ensure that all product details, pricing, and descriptions are accurate and current. However:

  • Jewellery weights, measurements, and dimensions are approximate and may vary slightly

  • Images are illustrative and may not reflect exact scale or colour

  • Natural gemstones vary individually in appearance

If you require clarification before purchasing, please contact us. If an item is materially misdescribed, your remedy is limited to return in accordance with our Returns Policy.


5. Orders, Pricing & Availability

All prices are displayed inclusive of VAT (where applicable). Prices and availability may change without notice.

We reserve the right to:

  • Refuse or cancel any order

  • Limit quantities per customer or household

  • Withdraw products at any time

If an order is cancelled after payment, a full refund will be issued.


6. Payment & Security

Payment is taken once your order is accepted. All transactions are processed securely using encrypted payment systems.

To prevent fraud, we may verify customer details with third-party databases. These checks do not affect your credit score. By ordering from us, you consent to these verification procedures.

Sensitive payment information is used solely to complete transactions and is handled in accordance with data protection legislation.


7. Order Processing & Manufacture

We aim to dispatch in-stock jewellery within 24 hours, with most orders fulfilled within 5–7 working days.

Some items may be:

  • Custom-made

  • Hand-finished

  • Sourced or manufactured to order

In such cases, delivery may take longer. We will notify you if extended lead times apply.


8. Delivery & Risk

Delivery options and timescales are outlined in our Shipping Policy.

Ownership and risk pass to you once the order is handed to the carrier. We are not responsible for delays caused by couriers, customs, or events beyond our control.


9. Returns & Refunds

Returns and exchanges are governed strictly by our Returns Policy. Certain items, including bespoke or engraved jewellery, may be non-returnable unless faulty.


10. Finance & Payment Plans

Prime Jewellery may offer finance options subject to minimum spend requirements and approval by third-party lenders.

We act as a credit broker, not a lender. Finance terms, interest rates, and eligibility vary by provider. Commission may be received for successful applications.

Full details are available on our Finance Information page.


11. Marketing Communications

By subscribing or purchasing, you may receive transactional emails, promotional emails, and SMS notifications (including order updates and review requests).

You may unsubscribe at any time using the links provided or by replying STOP to SMS messages. Message frequency varies and standard network charges may apply.

Consent is not a condition of purchase.


12. User Submissions & Reviews

Any feedback, reviews, or content submitted by you may be used by Prime Jewellery for marketing or promotional purposes without compensation.

You agree that submissions will not infringe third-party rights or contain unlawful, misleading, or offensive material. We reserve the right to remove content at our discretion.


13. Third-Party Services & Links

Our website may include links or tools provided by third parties. We do not control or endorse these services and accept no responsibility for their content, policies, or performance.

Use of third-party services is at your own risk.


14. Errors & Corrections

We reserve the right to correct errors, inaccuracies, or omissions relating to pricing, descriptions, promotions, or availability at any time, including after an order has been placed.


15. Prohibited Conduct

You must not use this website to:

  • Infringe intellectual property rights

  • Harass, discriminate, or defame others

  • Collect personal data unlawfully

  • Interfere with site security or functionality

Violation may result in termination of access.


16. Disclaimer & Limitation of Liability

Our website, services, and products are provided “as is” and “as available”, without warranties except where required by law.

To the fullest extent permitted by law, Prime Jewellery shall not be liable for indirect, incidental, or consequential losses, including loss of profits, data, or business.

Nothing in these Terms limits liability for death or personal injury caused by negligence.


17. Indemnity

You agree to indemnify and hold harmless Prime Jewellery, its directors, employees, and partners against any claims arising from your breach of these Terms or misuse of the website.


18. Termination

We may suspend or terminate your access to the website without notice if you breach these Terms. Obligations incurred prior to termination shall survive.


19. Entire Agreement

These Terms, together with referenced policies, constitute the entire agreement between you and Prime Jewellery and supersede all prior communications.


20. Governing Law

These Terms are governed by and interpreted in accordance with the laws of England and Wales.


21. Contact Details

For any questions regarding these Terms, please contact us:

Prime Jewellery
Email: sales@primejewellery.co.uk
Address: Roeder House, Vale Road, London, N4 1QE, United Kingdom
VAT Number: 657386102

Company Registration Number: 01248691