Discover our Quality brands - exclusive to Prime Jewellery
NAAVA
At Naava, three generations of experience come together to create diamond jewellery that will be cherished by your loved ones for years to come. Naava’s collections include from everyday classic diamond Jewellery to dazzling evening gemstone pieces, set with diamonds to add shine and grace or sparkle to your dress. Between the collections, there is a piece for every occasion and celebratory event.
Naava is a collection of delicately crafted certified diamond jewellery, hand-finished in the UK and thoroughly examined to ensure that all pieces meet our high-quality standards. Beauty, the essence of Naava, defines our creations and values.
Naava Bestsellers
CITERNA
Citerna is designed for everyday elegance — jewellery that is beautiful, durable, and made to be worn with ease. Crafted in 9ct gold or 925 sterling silver and hallmarked to strict UK standards, each piece reflects our commitment to quality and care. To keep our designs accessible, select styles feature high-grade cubic zirconia, offering brilliant sparkle at an affordable price.
We continue to create jewellery pieces that are distinctively rooted in tradition, with craftsmanship and excellence. Our leading collections are classic gold chains, hoop earrings and dress rings, with ornate drop earrings, necklaces and bracelets following closely.